J.J. Abrams Secret Trailer: AKA Cloverfield

Wow, man, just this one trailer is almost worth it to go to see Transformers. It's a totally unique marketing idea. It has no name. It's all filmed with hand held cameras. It super creepy. Think Lost people. I have tried to find the trailer again online and everywhere I have seen that it has been posted, it is now unavailable. Even more creepy. Rather than me blathering on. Check out this article. It says everything I would have, much better than I would have, and includes a link to a teaser website. J.J. Abrams rules. Geesh, Lost, Star Trek XI, and now this. He is crazy talented.